Policy Updates
Policy, licensing, and platform updates affecting iGaming paid acquisition. See what changed, which GEOs and operators are impacted, and what to do next to stay compliant.
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Google’s Updated Gambling and Games Ad Policy
Starting April 14, 2025, Google will introduce stricter advertising rules for gambling and gaming platforms. The revised policy clearly defines gambling-promoting content as any material that facilitates gambling...
YouTube Cracks Down on Gambling Content Amid Global Regulatory Pressure
YouTube has tightened its policies on gambling-related content, reinforcing its guidelines to prevent the promotion of unlicensed betting sites. As of March 19, 2025, creators are prohibited from...
Stricter Marketing Rules Hit iGaming Affiliates Across Big Markets
The UK Gambling Commission has issued tighter affiliate marketing rules to improve transparency and protect consumers. Affiliates promoting iGaming offers must now clearly disclose all bonus terms, especially...
New updates
Fresh Policy Updates coverage — updated weekly.
Lifting the Ban: Google’s Green Light for Social Casino Advertisements
The computer giant Google has revealed plans to lift its ban on targeted and tailored advertisements for social casino games, a move that is expected to cause a...
Australia's Gambling Ad Reform Faces 2025 Delays
Aiming for a 2025 schedule rather than 2024, Australia has delayed its proposed revisions to gambling advertising regulations. Some authorities have acknowledged delays, citing issues in the Senate...
Indonesia's Crackdown on Online Gambling and Its Effects on Google Ads
The Indonesian government is taking a hard stance against online gambling, with Minister of Communication and Digital Affairs Meutya Viada Hafid reaffirming the country's commitment to eradicating the...
Caerphilly Council’s New Gambling Policies: Impact on Online and Offline Advertising
Caerphilly Council in the UK has introduced a series of proposals to strengthen regulations for adult gaming centres, with an emphasis on child protection and responsible gambling. While...
Google Ads Policy Dependent on Local Regulations: UK Gambling Regulation Needs to Step Up
According to a comprehensive report issued by charity GambleAware , current UK laws and regulations regarding gambling advertising appear to be lagging significantly behind those adopted in various...
Germany Sees Sharp Drop in Illegal Gambling Adverts on Google After Stricter Enforcement
Google has announced updates to its gambling advertising policies, with significant implications for operators targeting audiences in Germany. The changes align with the country’s stringent regulations on gambling...
New Gambling Ad Restrictions Coming to Lithuania in 2025
The Lithuanian Parliament has passed legislation prohibiting gambling adverts, with few exceptions for sports tournaments and sponsorships. The ban will take effect in July of next year, followed...
Polymarket Faces Scrutiny for Election Betting Adverts in US
Despite a federal ban on Americans using the platform for election betting, Polymarket has been actively promoting its services via social media influencers. The crypto-forecasting website has been...
Google Updates Advertising Policy for Social Casinos
Google is loosening its restrictions on online social casino advertising, marking a significant shift in its advertising policies. Starting December 4th, social casino mobile applications will no longer...