Terms & Conditions (Service Terms)

Order Forms / SOW

Service details, fees, account scope, and signatures are captured in our Service Order Form (SOW). Download it here.

Data Protection / DPA

If you need a Data Processing Agreement (DPA), download it here. It applies when we process client data as a processor while delivering Services.

1) What We Are (And What We Are Not)

• 1.1 Marketing services provider. We provide performance marketing services (e.g., Google Ads management and related measurement support).
• 1.2 Not a gambling operator. We do not operate a casino/sportsbook and do not accept wagers.
• 1.3 No legal/compliance advice. We do not provide legal, regulatory, licensing, tax, or compliance advice. You are responsible for ensuring your marketing activities comply with applicable laws, advertising rules, licensing requirements, and platform policies.
• 1.4 No guaranteed results. We do not guarantee CPA, FTD volume, deposits, revenue, ROAS, approvals, or any specific outcome. Performance depends on market conditions, competition, offer quality, tracking, landing pages, and third-party platforms.

2) Definitions

• "Ad Accounts" means Google Ads accounts (and any other paid media accounts) worked on during the engagement.
• "Services" means Audit, Consultant, Growth, and any additional work agreed in writing.
• "Quarterly Commitment" means a 3-month minimum term billed monthly at a discounted rate (see Section 5.4).
• "Deliverables" means outputs we provide (e.g., findings, action priorities, account changes, reporting, call notes), as described per service.

3) Scope of Services

3.1 Google Ads Audit (One-Time)

A paid diagnostic engagement designed to surface the biggest performance leaks and scale blockers. Typical deliverables include:

• A waste/intent review (search terms + match types)
• Measurement/tracking sanity review (based on access provided)
• Policy/approval/verification risk scan (as applicable)
• Auction pressure snapshot (where available)
• A findings call and prioritised next steps

Important: An Audit is not a full strategy document, rebuild, or implementation project unless explicitly agreed.

3.2 Google Ads Consultant (Monthly)

Senior oversight for clients with an in-house buyer/team executing day-to-day. Typical deliverables include:

• Weekly performance review and KPI priorities
• Written action memo (what to do next + why)
• Guidance on query quality, bidding/budget guardrails, and testing priorities
• Optional coaching/training sessions for in-house execution (as agreed)

3.3 Google Ads Growth (Monthly)

Full-service daily management. Typical deliverables include:

• Ongoing account optimisation & monitoring (scope defined in writing)
• Full execution ownership (structure, keywords, ads, bids)
• Testing program (ad + landing) and weekly leadership updates
• QBRs and competitor/auction insights (where available)
• Support escalations for policy/approvals when eligible and available

3.4 What's Not Included Unless Agreed

Unless explicitly included in a written scope, Services do not include:

• Web development, design, or CRO implementation (beyond recommendations)
• Creative production (video/UGC), translation/localisation
• Legal/compliance approvals, licensing work, or regulator communications
• CRM lifecycle, email, push, or on-site product changes
• Any work that requires platform access you do not provide

4) Client Responsibilities

• 4.1 Access & approvals. You must provide timely access to Ad Accounts, analytics/tracking, feeds (if relevant), and approve changes promptly. Delays in access/approval may delay performance improvements.
• 4.2 Licensing & compliance. You confirm you hold required licenses and rights to advertise in your target markets and are responsible for compliance with platform and regulatory requirements.
• 4.3 Accuracy. You are responsible for the accuracy of conversion definitions, value rules, postback/CRM reporting, and any data you provide.
• 4.4 No policy evasion. You agree not to request or instruct us to mislead users, evade policy enforcement, or run prohibited advertising.

5) Fees, Billing, and Taxes

5.1 Fees

Fees are shown on our pricing page or agreed in writing. Fees are exclusive of VAT/sales taxes unless stated otherwise.

5.2 Audit Fee & Credit

• Audit fees are paid upfront to book and start the Audit.
• If you engage PPCJuice for Consultant or Growth within 30 days of the Audit completion date, the Audit fee is credited against your first month's invoice (unless otherwise agreed).

5.3 Monthly Billing (Default)

Consultant and Growth are billed monthly in advance (net terms as stated on invoice; default is due upon receipt unless otherwise agreed in writing).

5.4 Quarterly Commitment (Save 20%)

To reduce commitment friction while rewarding longer engagements, we recommend:

• Quarterly Commitment = 3-month minimum term
• Billed monthly at a 20% discounted monthly rate (rather than a single large upfront invoice)
• Early termination / discount clawback: If you end a Quarterly Commitment before the 3 months are completed, you agree to pay the difference between what you paid on the discounted rate, and what you would have paid on the standard monthly rate for the months already delivered. (We apply this as a "discount adjustment" on the final invoice.)

5.5 Multi-Account Pricing (Growth)

Growth pricing is designed for "normal" operator setups. If you require work across multiple Ad Accounts, pricing scales with complexity.

• Standard inclusion: Growth covers up to 2 Google Ads accounts (typically within the same operator group/MCC).
• Additional accounts: each additional Google Ads account is billed at +10% of the base Growth fee per account per month.
• At the current Growth fee of EUR 4,500/mo, additional accounts are:

• +1 account: EUR 450/mo
• +2 accounts: EUR 900/mo
• +3 accounts: EUR 1,350/mo

We may propose a custom plan if:

• you require work across many accounts/brands/languages,
• spend/volume is unusually high, or
• scope goes beyond standard paid search management.

5.6 Late Payments

If invoices become overdue, we may pause work and/or revoke access to deliverables until payment is received.

7) Ad Account Ownership, Assets, and Access

• 7.1 Your accounts. You retain ownership of your Ad Accounts. We typically request admin access to manage them.
• 7.2 Assets created. Unless otherwise agreed, you own the ads/copy/structures created specifically for your accounts once paid for. PPCJuice retains rights to our internal templates, methodologies, and reusable frameworks.
• 7.3 Third-party tools. If we recommend tools (tracking, landing, analytics), your relationship with those providers is separate and governed by their terms.

8) Confidentiality

Both parties agree to keep non-public business, commercial, and technical information confidential and use it only to perform the Services. This does not apply to information that is public or independently developed.

9) Disclaimers

• 9.1 Platform dependency. Google and other platforms may change policies, auctions, approvals, or reporting. We are not responsible for platform changes outside our control.
• 9.2 No results guarantee. We don't promise performance outcomes; we commit to process, execution quality, and transparency.

10) Limitation of Liability

To the maximum extent permitted by law:

• We are not liable for indirect or consequential damages (lost profits, lost revenue, goodwill, etc.).
• Our total liability for claims related to Services is capped at the fees paid by you to us in the 3 months immediately preceding the event giving rise to the claim.

11) Indemnification

You agree to indemnify and hold harmless PPCJuice/OmniPro LTD and our contractors for claims arising from:

• your products/offers, licensing status, or compliance failures,
• your creatives/claims/landing pages,
• your breach of platform rules or applicable law.

12) Governing Law and Jurisdiction

These Terms are governed by the laws of Malta, and disputes are subject to the exclusive jurisdiction of the courts of Malta, to the extent permitted by law.

13) Changes to These Terms

We may update these Terms from time to time. Continued use of our Services after updates become effective constitutes acceptance.

14) Contact

Legal entity: OmniPro LTD (C 106467)

Registered address: Triq La Sengle 2, Marsaskala MSK 1202, Malta

Email: alexander@ppcjuice.com