Industry News 2026

Australia has introduced sweeping reforms that directly affect how gambling brands operate within Google Ads betting systems. The changes reflect rising concern over public health and youth exposure...

The Netherlands is intensifying scrutiny of online gambling ads. Opposition parties propose strict limits, citing rising problem gambling among young adults. Platforms like Google Ads casino campaigns remain...

Regulators in New South Wales (NSW) are stepping up oversight of online gambling ads . Google Ads betting campaigns and influencer promotions are under close scrutiny. Authorities warn...

Google Ads casino campaigns face new regulatory changes as part of recent policy updates . The updates define certification standards and compliance guidelines, impacting wider PPC casino advertising...

The online casino market feels like a relentless battlefield where every click carries a price tag and every second shapes profit or loss. In this unforgiving arena, a...

In the fast-moving world of online betting, every second counts. One mid-tier sportsbook struggled to capture clicks despite heavy traffic. Competitors constantly grabbed the spotlight, leaving their campaigns...

The Cross River State government of Nigeria has introduced the Cross River State Lotteries and Gaming Agency (CRSLGA) Law 2025, giving its gaming regulator the authority to collaborate...

Apple, Google, and Meta must confront a series of lawsuits accusing them of profiting from illegal gambling apps that allegedly harmed users’ mental health. U.S. District Judge Edward...

Denmark’s parliament, led by Tax Minister Ane Halsboe-Jørgensen, has approved a sweeping reform aimed at tightening the rules on gambling advertising . Under the new measures, gambling promotions...

The Advertising Standards Authority (ASA), UK's independent advertising regulator, has upheld a complaint against Betway Ltd after a YouTube pre-roll advertisement featuring Chelsea FC supporters was found to...

Google will allow sports betting and Daily Fantasy Sports promotions on the Google TV Masthead in the United Kingdom and Brazil starting November 13, 2025, expanding access to...

A new trade group for social casino-style operators is trying to reframe the sweepstakes model just as regulators and major tech platforms escalate their scrutiny of online gambling...

Italy’s communications authority, AGCOM, has fined Google €750,000 (around IDR 11.4 billion) for allowing gambling-related content to appear on YouTube in breach of the country’s strict advertising rules...

YouTube's stricter gambling policy, aimed at protecting younger audiences, has disrupted poker and betting creators by removing ads, limiting visibility, and imposing age restrictions...

The global gambling industry is experiencing substantial setbacks as leading digital platforms implement stringent advertising restrictions . Google, Meta, and TikTok have all enforced zero-tolerance policies, collectively reducing...

Google has updated its policies for YouTube, introducing stricter requirements for gambling-related promotions. From now on, operators wishing to feature on the platform must obtain Google certification before...

In a deliberate alignment with Missouri’s pending legalization of sports betting, Google has enacted a policy update permitting advertisements from certified, state-licensed sports betting operators, effective August 15...

Brazil’s Attorney General’s Office (AGU) gave Meta a 48-hour deadline to remove advertisements promoting unauthorised online gambling platforms . The directive came after authorities identified hundreds of active...

Malta is no longer experimenting with paid advertising. It is using it at scale. According to Eurostat, 60.4% of Maltese enterprises invested in paid internet advertising in 2024...

The global iGaming industry is expanding fast, but growth is no longer cheap. Across regulated markets , operators are watching acquisition costs climb faster than forecasts, turning "scale"...

Google has confirmed that gambling advertisements will be permitted in Cameroon and Namibia starting August 19, 2025. This decision is part of a broader update to Google’s advertising...

The Enforcement Directorate (ED) has called senior officials from Meta and Google to meet on July 21. This is part of an inquiry into money laundering connected to...

The rapid growth of the iGaming industry, particularly in sectors like Google Ads online gambling and casino PPC, has pushed regulators and platforms to enforce stricter advertising standards...

Since June 18, 2025, Google has allowed licensed gambling and fantasy sports apps on the Play Store in Brazil. This marked a major shift for the digital gambling...

Google and Meta have found themselves in the Enforcement Directorate’s crosshairs following allegations of promoting illegal betting apps through digital ad placements. With Google appearing for the scheduled...

WinZO, a popular Indian gaming platform, is taking legal action against Google. The company says Google’s Playstore policy is unfair, as it only allows Daily Fantasy Sports (DFS)...

The timer is set, the table’s cleared, and Ukraine is ready for the next round. On July 14, 2025, Google will officially allow gambling PPC ads in Ukraine...

For all the promises of AI-driven ad systems and automated compliance, illegal betting ads still slip through the cracks—particularly on Google’s advertising exchange, AdX. Despite government clampdowns, unauthorized...

Brazil enacts new amendments to Law No. 14,790, criminalizing the promotion of unlicensed gambling through digital platforms, in response to the rise of unauthorized online betting...

Google controls more than 97% of the search engine market in India. This makes it the main way people find websites, including those tied to illegal gambling. Even...