Industry News 2026

Market insights, industry updates, and policy changes for iGaming paid acquisition teams. Stay ahead of GEO shifts, casino and sportsbook trends, and compliance moves to scale profitably.

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Europe Tightens Grip on Online Gambling as Market Reaches New Heights
Policy UpdatesFeb 24, 2026

Europe Tightens Grip on Online Gambling as Market Reaches New Heights

Europe’s online gambling market has spiked in recent years. In doing so, many countries have passed laws to legalise sports betting, online...

Gambling Ad Regulations Intensify: Kenya's Ban Could Influence Google
Policy UpdatesFeb 24, 2026

Gambling Ad Regulations Intensify: Kenya's Ban Could Influence Google

In a bold move to tackle the growing crisis of gambling addiction, the Kenyan government have imposed a sweeping 30-day ban on all gambling...

New Zealand to Allow Online Casino Adverts, Foreign Companies Expected to Dominate
Policy UpdatesFeb 24, 2026

New Zealand to Allow Online Casino Adverts, Foreign Companies Expected to Dominate

The New Zealand government have decided to auction 15 online casino gambling licences, allowing operators to legally advertise their service...

Netherlands Considers Tougher Google Adverts Gambling Regulations Amid Ongoing Challenges
Policy UpdatesFeb 24, 2026

Netherlands Considers Tougher Google Adverts Gambling Regulations Amid Ongoing Challenges

Netherlands is pushing for stricter regulations on Google to prevent unlicensed gambling advertisements, despite existing measures from the...

Germany and Google Target Cloaked Ads in Crackdown on Illegal Gambling
Policy UpdatesFeb 24, 2026

Germany and Google Target Cloaked Ads in Crackdown on Illegal Gambling

Ronald Benter, CEO of the Joint Gambling Authority of the Federal States (GGL), recently acknowledged the need for enhanced measures to curb...

Google Cracks Down on Malicious Adverts: 5.1 Billion Removed, 39 Million Accounts Suspended
Policy UpdatesFeb 24, 2026

Google Cracks Down on Malicious Adverts: 5.1 Billion Removed, 39 Million Accounts Suspended

Google's Ad Safety Report highlights the removal of 5.1 billion malicious ads and the suspension of 39 million accounts, thanks to AI and po...

New Gambling Advert Rules and Google Policy Changes Pressure Evoke’s UK Business
Policy UpdatesFeb 24, 2026

New Gambling Advert Rules and Google Policy Changes Pressure Evoke’s UK Business

Evoke, a British gambling operator, faces pressure due to new gambling ad rules and Google's updated policies, leading to a modest revenue r...

Google Blocked Billions of Gambling Adverts Last Year as Online Regulations Continue to Tighten
Policy UpdatesFeb 24, 2026

Google Blocked Billions of Gambling Adverts Last Year as Online Regulations Continue to Tighten

Google blocked billions of gambling adverts last year, reflecting a broader trend of tightening online regulations and increased scrutiny by...

YouTube Crackdown Forces Gambling Affiliates to Rethink Strategy
Policy UpdatesFeb 24, 2026

YouTube Crackdown Forces Gambling Affiliates to Rethink Strategy

YouTube’s stricter gambling content rules are beginning to reshape how iGaming affiliates operate on the platform. The policy changes, intro...

Gambling Crackdown Aligns with Google’s Stricter Advert Rules Ahead of April's Rule Update
Policy UpdatesFeb 24, 2026

Gambling Crackdown Aligns with Google’s Stricter Advert Rules Ahead of April's Rule Update

The UK is stepping up its crackdown on gambling-related harm through new regulations, tougher ad standards, and a shift toward government-le...

New Google Ads Gambling Compliance News Targets Social Media Influencers
Policy UpdatesFeb 24, 2026

New Google Ads Gambling Compliance News Targets Social Media Influencers

The push to regulate gambling advertising has reached new heights. Authorities have stepped up efforts to tackle social media influencers wh...

Apple and Google Face RICO Lawsuit Over Sweepstake Casino Apps
Policy UpdatesFeb 24, 2026

Apple and Google Face RICO Lawsuit Over Sweepstake Casino Apps

Apple and Google are facing a federal class action lawsuit under the Racketeer Influenced and Corrupt Organisations (RICO) Act, accused of f...

UK Watchdog Scrutinises Brazil’s New Measures on Online Gambling Adverts
Policy UpdatesFeb 24, 2026

UK Watchdog Scrutinises Brazil’s New Measures on Online Gambling Adverts

Brazil’s Federal Public Ministry has started looking into problems with adverts for online gambling and sports betting on YouTube. This inve...

YouTube Cracks Down on Gambling Content Amid Global Regulatory Pressure
Policy UpdatesFeb 24, 2026

YouTube Cracks Down on Gambling Content Amid Global Regulatory Pressure

YouTube has tightened its policies on gambling-related content, reinforcing its guidelines to prevent the promotion of unlicensed betting si...

European iGaming Regulations in 2025: What Operators Need to Know
Policy UpdatesFeb 23, 2026

European iGaming Regulations in 2025: What Operators Need to Know

The European iGaming industry is facing major regulatory changes in 2025 , with stricter rules on player protection, advertising, and respon...

YouTube Tightens Gambling Content Policies, Aims to Protect Younger Viewers
Policy UpdatesFeb 23, 2026

YouTube Tightens Gambling Content Policies, Aims to Protect Younger Viewers

YouTube is implementing stricter policies to curb unregulated gambling content, focusing on protecting younger viewers from misleading or ex...

Google Updates Gambling Advert Policies for 2025
Policy UpdatesFeb 23, 2026

Google Updates Gambling Advert Policies for 2025

Google has announced new rules for gambling advertisements, set to take effect on 14 April 2025. The updated policy aims to bring clearer gu...

Google’s New Gambling Policy Updates to Transform Online Advertising
Policy UpdatesFeb 23, 2026

Google’s New Gambling Policy Updates to Transform Online Advertising

Starting April 14, Google will roll out a significant update to its advertising policies that will have a major impact on the gambling indus...

Tightening Gambling Advertising Policies as Debate Grows in the UK
Policy UpdatesFeb 23, 2026

Tightening Gambling Advertising Policies as Debate Grows in the UK

In recent years, the conversation surrounding Google Ads gambling policy updates has grown louder, with a sharp focus on the ethical concern...

Google Revamps Advertising Policy for Real-Money Games Internationally
Policy UpdatesFeb 23, 2026

Google Revamps Advertising Policy for Real-Money Games Internationally

In a bid to enhance user safety and compliance, Google has announced significant Google Ads gambling policy updates that will affect adverti...

Australian Senator Calls for Investigation Into Gambling Advert's Influence
Policy UpdatesFeb 23, 2026

Australian Senator Calls for Investigation Into Gambling Advert's Influence

Independent Australian senator David Pocock has called for an inquiry into the gambling industry’s influence on government policy, particula...

Google’s Updated Gambling and Games Ad Policy
Policy UpdatesFeb 23, 2026

Google’s Updated Gambling and Games Ad Policy

Starting April 14, 2025, Google will introduce stricter advertising rules for gambling and gaming platforms. The revised policy clearly defi...

Ladbrokes Ad on Baby Monitor App Sparks Controversy Over Google Ads Gambling Policy Updates
Policy UpdatesFeb 23, 2026

Ladbrokes Ad on Baby Monitor App Sparks Controversy Over Google Ads Gambling Policy Updates

There's growing concern over gambling adverts after one for Ladbrokes showed up on a baby monitor app. The app, called YCC365 Plus, is usual...

Belgium's New Gambling Sponsorship Bans: How Google's Ad Policies Are Shaping the Future
Policy UpdatesFeb 23, 2026

Belgium's New Gambling Sponsorship Bans: How Google's Ad Policies Are Shaping the Future

Efforts to control gambling adverts in sport are bringing challenges and new ideas from those involved. Recent restrictions by regulatory bo...

Charities Face New Challenges on Google Ads
Policy UpdatesFeb 23, 2026

Charities Face New Challenges on Google Ads

The July 2023 update to Google's trade mark policy complicates digital advertising for non-profits by allowing third-party trade marks in ad...

Navigating Gambling Reforms: Competition and Regulation in the Netherlands for 2025
Policy UpdatesFeb 23, 2026

Navigating Gambling Reforms: Competition and Regulation in the Netherlands for 2025

In March 2025, the Netherlands will unveil a new gaming policy aimed at balancing competition between online and land-based gambling sectors...

Google's New Gambling Policy: Balancing Stricter Rules with Expanded Opportunities
Policy UpdatesFeb 23, 2026

Google's New Gambling Policy: Balancing Stricter Rules with Expanded Opportunities

With Brazil's online gambling industry flourishing, Google updates its gambling policy to address addiction risks whilst promoting economic...

Regulatory Gaps in Gambling Adverts: Meta and Google’s Challenge
Policy UpdatesFeb 23, 2026

Regulatory Gaps in Gambling Adverts: Meta and Google’s Challenge

Concerns have been raised over the impact of the rapid rise in the usage of sophisticated artificial intelligence techniques, such as deepfa...

Australia's Push for Gambling Reform in 2025: Affects Google Advertisements
Policy UpdatesFeb 23, 2026

Australia's Push for Gambling Reform in 2025: Affects Google Advertisements

A resolute group of proponents of gambling reform is preparing to address problem gambling, one of Australia's most urgent problems, as the...

Google Faces CCI Probe Over Real-Money Gaming (RMG) Restrictions and Market Dominance
Policy UpdatesFeb 23, 2026

Google Faces CCI Probe Over Real-Money Gaming (RMG) Restrictions and Market Dominance

The Competition Commission of India (CCI) is investigating Google for alleged anti-competitive practices following a complaint by WinZO, an...