Industry News 2026

Market insights, industry updates, and policy changes for iGaming paid acquisition teams. Stay ahead of GEO shifts, casino and sportsbook trends, and compliance moves to scale profitably.

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Fresh posts across Policy Updates, iGaming PPC Agency, iGaming PPC Malta, Google Ads for Casinos, Sportsbook PPC Acquisition - updated weekly.

How an iGaming PPC Agency Can Cut CPA Without Wasting Spend
iGaming PPC AgencyFeb 26, 2026

How an iGaming PPC Agency Can Cut CPA Without Wasting Spend

The global iGaming industry is expanding fast, but growth is no longer cheap. Across regulated markets , operators are watching acquisition costs climb faster than forecasts, turning "scale"...

Google Clears Gambling Ads in Cameroon and Namibia Starting August 19
Policy UpdatesFeb 25, 2026

Google Clears Gambling Ads in Cameroon and Namibia Starting August 19

Google has confirmed that gambling advertisements will be permitted in Cameroon and Namibia starting August 19, 2025. This decision is part of a broader update to Google’s advertising...

Meta and Google Summoned by ED in Intensifying Online Gambling Probe
Policy UpdatesFeb 25, 2026

Meta and Google Summoned by ED in Intensifying Online Gambling Probe

The Enforcement Directorate (ED) has called senior officials from Meta and Google to meet on July 21. This is part of an inquiry into money laundering connected to...

Google Ads Gambling Policy Update Reshapes iGaming Marketing
Policy UpdatesFeb 25, 2026

Google Ads Gambling Policy Update Reshapes iGaming Marketing

The rapid growth of the iGaming industry, particularly in sectors like Google Ads online gambling and casino PPC, has pushed regulators and platforms to enforce stricter advertising standards...

Google Approves Licensed Gambling Apps for Brazil Play Store
Policy UpdatesFeb 25, 2026

Google Approves Licensed Gambling Apps for Brazil Play Store

Since June 18, 2025, Google has allowed licensed gambling and fantasy sports apps on the Play Store in Brazil. This marked a major shift for the digital gambling...

Tech Giants Under Fire: Google and Meta Face Heat Over Gambling Ads Policy Violations
Policy UpdatesFeb 25, 2026

Tech Giants Under Fire: Google and Meta Face Heat Over Gambling Ads Policy Violations

Google and Meta have found themselves in the Enforcement Directorate’s crosshairs following allegations of promoting illegal betting apps through digital ad placements. With Google appearing for the scheduled...

Google Playstore Faces Legal Pushback From WinZo Over Ad and Content Policies
Policy UpdatesFeb 25, 2026

Google Playstore Faces Legal Pushback From WinZo Over Ad and Content Policies

WinZO, a popular Indian gaming platform, is taking legal action against Google. The company says Google’s Playstore policy is unfair, as it only allows Daily Fantasy Sports (DFS)...

Google Expands Into Ukraine with a Locked-Down Gambling Policy
Policy UpdatesFeb 25, 2026

Google Expands Into Ukraine with a Locked-Down Gambling Policy

The timer is set, the table’s cleared, and Ukraine is ready for the next round. On July 14, 2025, Google will officially allow gambling PPC ads in Ukraine...

Google AdX Faces Scrutiny Amid Surge in Illegal Gambling Ads
Policy UpdatesFeb 25, 2026

Google AdX Faces Scrutiny Amid Surge in Illegal Gambling Ads

For all the promises of AI-driven ad systems and automated compliance, illegal betting ads still slip through the cracks—particularly on Google’s advertising exchange, AdX. Despite government clampdowns, unauthorized...

New Brazil Law Targets Online Gambling and Unlicensed Ads with Raised Taxes
Policy UpdatesFeb 25, 2026

New Brazil Law Targets Online Gambling and Unlicensed Ads with Raised Taxes

Brazil enacts new amendments to Law No. 14,790, criminalizing the promotion of unlicensed gambling through digital platforms, in response to the rise of unauthorized online betting...

Illegal Online Casinos Thrive in India Through Google Search
Policy UpdatesFeb 25, 2026

Illegal Online Casinos Thrive in India Through Google Search

Google controls more than 97% of the search engine market in India. This makes it the main way people find websites, including those tied to illegal gambling. Even...

The Netherlands Tightens Rules on Gambling Sponsorships and Player Protection
Policy UpdatesFeb 25, 2026

The Netherlands Tightens Rules on Gambling Sponsorships and Player Protection

The Dutch gambling regulator, Kansspelautoriteit (KSA), is pushing ahead with its complete ban on sports sponsorships from gambling companies. While the ban technically began in July 2023, existing...

Google Rolls Out Major Changes to Gambling Ad Policy in 2025
Policy UpdatesFeb 25, 2026

Google Rolls Out Major Changes to Gambling Ad Policy in 2025

Google’s updated its Gambling and Casino Games advertising policy and is now officially in place. The changes bring tighter rules, clearer definitions, and stronger enforcement across global markets...

Stricter Marketing Rules Hit iGaming Affiliates Across Big Markets
Policy UpdatesFeb 25, 2026

Stricter Marketing Rules Hit iGaming Affiliates Across Big Markets

The UK Gambling Commission has issued tighter affiliate marketing rules to improve transparency and protect consumers. Affiliates promoting iGaming offers must now clearly disclose all bonus terms, especially...

Europe Tightens Grip on Online Gambling as Market Reaches New Heights
Policy UpdatesFeb 24, 2026

Europe Tightens Grip on Online Gambling as Market Reaches New Heights

Europe’s online gambling market has spiked in recent years. In doing so, many countries have passed laws to legalise sports betting, online casinos, and other gambling activities. This...

Gambling Ad Regulations Intensify: Kenya's Ban Could Influence Google
Policy UpdatesFeb 24, 2026

Gambling Ad Regulations Intensify: Kenya's Ban Could Influence Google

In a bold move to tackle the growing crisis of gambling addiction, the Kenyan government have imposed a sweeping 30-day ban on all gambling advertisements across media platforms...

New Zealand to Allow Online Casino Adverts, Foreign Companies Expected to Dominate
Policy UpdatesFeb 24, 2026

New Zealand to Allow Online Casino Adverts, Foreign Companies Expected to Dominate

The New Zealand government have decided to auction 15 online casino gambling licences, allowing operators to legally advertise their services. Internal Affairs Minister Brooke van Velden explained that...

Netherlands Considers Tougher Google Adverts Gambling Regulations Amid Ongoing Challenges
Policy UpdatesFeb 24, 2026

Netherlands Considers Tougher Google Adverts Gambling Regulations Amid Ongoing Challenges

Dutch lawmakers are urging Google to take stronger action against unlicensed gambling adverts that continue to target users in the Netherlands. Despite existing regulations from the Kansspelautoriteit (KSA)...

Germany and Google Target Cloaked Ads in Crackdown on Illegal Gambling
Policy UpdatesFeb 24, 2026

Germany and Google Target Cloaked Ads in Crackdown on Illegal Gambling

Ronald Benter, CEO of the Joint Gambling Authority of the Federal States (GGL), recently acknowledged the need for enhanced measures to curb unlicensed gambling advertising during a Berlin...

Google Cracks Down on Malicious Adverts: 5.1 Billion Removed, 39 Million Accounts Suspended
Policy UpdatesFeb 24, 2026

Google Cracks Down on Malicious Adverts: 5.1 Billion Removed, 39 Million Accounts Suspended

Google’s Ad Safety Report reveals an aggressive crackdown on fraudulent ads, underscoring the tech giant’s commitment to creating a safer online environment. A combination of artificial intelligence and...

New Gambling Advert Rules and Google Policy Changes Pressure Evoke’s UK Business
Policy UpdatesFeb 24, 2026

New Gambling Advert Rules and Google Policy Changes Pressure Evoke’s UK Business

Stricter rules around gambling advertising and player verification are beginning to reshape the betting industry in Britain. Changes like Google Adverts gambling restrictions new policies, and the online...

Google Blocked Billions of Gambling Adverts Last Year as Online Regulations Continue to Tighten
Policy UpdatesFeb 24, 2026

Google Blocked Billions of Gambling Adverts Last Year as Online Regulations Continue to Tighten

Besides Google, other major platforms are placing gambling promotions under heavier scrutiny. The pressure to clean up digital ad spaces has grown steadily, especially in the UK...

YouTube Crackdown Forces Gambling Affiliates to Rethink Strategy
Policy UpdatesFeb 24, 2026

YouTube Crackdown Forces Gambling Affiliates to Rethink Strategy

YouTube’s stricter gambling content rules are beginning to reshape how iGaming affiliates operate on the platform. The policy changes, introduced on 19 March, are part of a wider...

Gambling Crackdown Aligns with Google’s Stricter Advert Rules Ahead of April's Rule Update
Policy UpdatesFeb 24, 2026

Gambling Crackdown Aligns with Google’s Stricter Advert Rules Ahead of April's Rule Update

The UK is stepping up its crackdown on gambling-related harm through new regulations, tougher ad standards, and a shift toward government-led oversight. At the same time, Google is...

New Google Ads Gambling Compliance News Targets Social Media Influencers
Policy UpdatesFeb 24, 2026

New Google Ads Gambling Compliance News Targets Social Media Influencers

The push to regulate gambling advertising has reached new heights. Authorities have stepped up efforts to tackle social media influencers who promote offshore online casinos. This crackdown, led...

Apple and Google Face RICO Lawsuit Over Sweepstake Casino Apps
Policy UpdatesFeb 24, 2026

Apple and Google Face RICO Lawsuit Over Sweepstake Casino Apps

Apple and Google are facing a federal class action lawsuit under the Racketeer Influenced and Corrupt Organisations (RICO) Act, accused of facilitating illegal gambling through sweepstakes casino applications...

UK Watchdog Scrutinises Brazil’s New Measures on Online Gambling Adverts
Policy UpdatesFeb 24, 2026

UK Watchdog Scrutinises Brazil’s New Measures on Online Gambling Adverts

Brazil’s Federal Public Ministry has started looking into problems with adverts for online gambling and sports betting on YouTube. This investigation is happening because more people worldwide are...

YouTube Cracks Down on Gambling Content Amid Global Regulatory Pressure
Policy UpdatesFeb 24, 2026

YouTube Cracks Down on Gambling Content Amid Global Regulatory Pressure

YouTube has tightened its policies on gambling-related content, reinforcing its guidelines to prevent the promotion of unlicensed betting sites. As of March 19, 2025, creators are prohibited from...

European iGaming Regulations in 2025: What Operators Need to Know
Policy UpdatesFeb 23, 2026

European iGaming Regulations in 2025: What Operators Need to Know

The European iGaming industry is facing major regulatory changes in 2025 , with stricter rules on player protection, advertising, and responsible gambling. As authorities push for more unified...

YouTube Tightens Gambling Content Policies, Aims to Protect Younger Viewers
Policy UpdatesFeb 23, 2026

YouTube Tightens Gambling Content Policies, Aims to Protect Younger Viewers

YouTube is ramping up its efforts to curb the spread of unregulated gambling content on its platform. It reflects its growing awareness of its responsibility in protecting vulnerable...