About PPCJuice

PPCJuice is a specialist PPC team built for casino and sportsbook operators who care about one thing: commercial outcomes. Not vanity clicks. Not pretty decks. FTDs, deposits, CPA control, and scalable acquisition across your brands and markets.

Most operators do not lose money because they lack traffic. They lose money because paid search is noisy and unmanaged: junk queries slip through, measurement lies, performance swings, and optimization becomes activity instead of progress. When decisions are slow or unclear, you either underspend (and lose share) or overspend (and lose margin).

PPCJuice exists to remove that constraint: make Search behave - then scale it.

The Story

PPCJuice started from the same place most good iGaming performance work starts: in the trenches. After years running acquisition in competitive markets, the pattern was always the same:

• Teams had spend and ambition - but no tight control loop
• Performance drifted because too many decisions were made from surface metrics
• Agencies talked a lot and shipped little
• Internal teams moved fast... until they hit policy, tracking, or auction pressure and got stuck

So we built a process that does not rely on hope: clear measurement, ruthless query control, constant testing, and weekly decisions tied to money. PPCJuice is simply that operating model delivered as a senior-only team.

Who We Are

PPCJuice is run by founder & CEO Alexander Westerlund, with 10+ years in iGaming across operator accounts and performance acquisition. We're intentionally built small and senior: the people you speak to are the people doing the work.

We also hold Google Premier Partner status. That does not mean Google endorses anyone - it means we meet Partner requirements and are recognized among the top 3% of participating partners in our market, with access to Partner resources and support pathways when eligible.

What We Do

We run paid acquisition as one system - but with Google Ads as the core.

Core execution (most operators start here):

• Google Ads Search (high-intent capture, match discipline, waste control)
• Conversion tracking + GA4 alignment (so decisions are judged on outcomes)

When it makes commercial sense, we expand into:

• Bing Ads (incremental efficient volume)
• YouTube (demand creation + branded lift)
• App Store / Google Play (app acquisition quality + attribution clarity)
• Emerging placements (available by market/partner access)

Everything is evaluated the same way: does it produce profitable deposits at scale?

How We Think (The Rules We Don't Break)

• Commercial first: CPA, FTDs, deposits, and value win.
• Control the input: query quality and traffic intent matter more than smart bidding slogans.
• Ship and learn weekly: small, measurable tests beat big redesigns and opinion wars.
• No black boxes: you always know what changed and why.
• Scale only what proves itself: push volume while protecting efficiency.

Two Ways We Work With iGaming Teams

• Consultant (oversight): for in-house teams that want senior direction, training, and tighter decisions without handing over execution.
• Growth (full ownership): for teams that want PPCJuice to run the account daily with full responsibility and clear KPIs.

We cap Growth onboarding to protect delivery quality.

We Also Partner With Affiliates

PPCJuice also runs Google Ads traffic for affiliates and networks on hybrid deals (CPA + RevShare) with strict quality control and clear commercial terms. This is a partner-only model - we work with serious offers and serious teams.

If This Sounds Like You

If you're an operator who wants stable CPA, scalable volume, and decisions tied to deposits, PPCJuice is built for you.

Book a Strategy Call

We'll tell you the truth quickly: what's leaking, what matters most, and what it takes to win your auctions.