Policy Updates

Policy, licensing, and platform updates affecting iGaming paid acquisition. See what changed, which GEOs and operators are impacted, and what to do next to stay compliant.

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Google’s Updated Gambling and Games Ad Policy
Policy UpdatesFeb 23, 2026

Google’s Updated Gambling and Games Ad Policy

Starting April 14, 2025, Google will introduce stricter advertising rules for gambling and gaming platforms. The revised policy clearly defines gambling-promoting content as any material that facilitates gambling...

YouTube Cracks Down on Gambling Content Amid Global Regulatory Pressure
Policy UpdatesFeb 24, 2026

YouTube Cracks Down on Gambling Content Amid Global Regulatory Pressure

YouTube has tightened its policies on gambling-related content, reinforcing its guidelines to prevent the promotion of unlicensed betting sites. As of March 19, 2025, creators are prohibited from...

Stricter Marketing Rules Hit iGaming Affiliates Across Big Markets
Policy UpdatesFeb 25, 2026

Stricter Marketing Rules Hit iGaming Affiliates Across Big Markets

The UK Gambling Commission has issued tighter affiliate marketing rules to improve transparency and protect consumers. Affiliates promoting iGaming offers must now clearly disclose all bonus terms, especially...

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Gambling Ad Regulations Intensify: Kenya's Ban Could Influence Google
Policy UpdatesFeb 24, 2026

Gambling Ad Regulations Intensify: Kenya's Ban Could Influence Google

In a bold move to tackle the growing crisis of gambling addiction, the Kenyan government have imposed a sweeping 30-day ban on all gambling advertisements across media platforms...

New Zealand to Allow Online Casino Adverts, Foreign Companies Expected to Dominate
Policy UpdatesFeb 24, 2026

New Zealand to Allow Online Casino Adverts, Foreign Companies Expected to Dominate

The New Zealand government have decided to auction 15 online casino gambling licences, allowing operators to legally advertise their services. Internal Affairs Minister Brooke van Velden explained that...

Netherlands Considers Tougher Google Adverts Gambling Regulations Amid Ongoing Challenges
Policy UpdatesFeb 24, 2026

Netherlands Considers Tougher Google Adverts Gambling Regulations Amid Ongoing Challenges

Dutch lawmakers are urging Google to take stronger action against unlicensed gambling adverts that continue to target users in the Netherlands. Despite existing regulations from the Kansspelautoriteit (KSA)...

Germany and Google Target Cloaked Ads in Crackdown on Illegal Gambling
Policy UpdatesFeb 24, 2026

Germany and Google Target Cloaked Ads in Crackdown on Illegal Gambling

Ronald Benter, CEO of the Joint Gambling Authority of the Federal States (GGL), recently acknowledged the need for enhanced measures to curb unlicensed gambling advertising during a Berlin...

Google Cracks Down on Malicious Adverts: 5.1 Billion Removed, 39 Million Accounts Suspended
Policy UpdatesFeb 24, 2026

Google Cracks Down on Malicious Adverts: 5.1 Billion Removed, 39 Million Accounts Suspended

Google’s Ad Safety Report reveals an aggressive crackdown on fraudulent ads, underscoring the tech giant’s commitment to creating a safer online environment. A combination of artificial intelligence and...

New Gambling Advert Rules and Google Policy Changes Pressure Evoke’s UK Business
Policy UpdatesFeb 24, 2026

New Gambling Advert Rules and Google Policy Changes Pressure Evoke’s UK Business

Stricter rules around gambling advertising and player verification are beginning to reshape the betting industry in Britain. Changes like Google Adverts gambling restrictions new policies, and the online...

Google Blocked Billions of Gambling Adverts Last Year as Online Regulations Continue to Tighten
Policy UpdatesFeb 24, 2026

Google Blocked Billions of Gambling Adverts Last Year as Online Regulations Continue to Tighten

Besides Google, other major platforms are placing gambling promotions under heavier scrutiny. The pressure to clean up digital ad spaces has grown steadily, especially in the UK...

YouTube Crackdown Forces Gambling Affiliates to Rethink Strategy
Policy UpdatesFeb 24, 2026

YouTube Crackdown Forces Gambling Affiliates to Rethink Strategy

YouTube’s stricter gambling content rules are beginning to reshape how iGaming affiliates operate on the platform. The policy changes, introduced on 19 March, are part of a wider...

Gambling Crackdown Aligns with Google’s Stricter Advert Rules Ahead of April's Rule Update
Policy UpdatesFeb 24, 2026

Gambling Crackdown Aligns with Google’s Stricter Advert Rules Ahead of April's Rule Update

The UK is stepping up its crackdown on gambling-related harm through new regulations, tougher ad standards, and a shift toward government-led oversight. At the same time, Google is...

New Google Ads Gambling Compliance News Targets Social Media Influencers
Policy UpdatesFeb 24, 2026

New Google Ads Gambling Compliance News Targets Social Media Influencers

The push to regulate gambling advertising has reached new heights. Authorities have stepped up efforts to tackle social media influencers who promote offshore online casinos. This crackdown, led...

Apple and Google Face RICO Lawsuit Over Sweepstake Casino Apps
Policy UpdatesFeb 24, 2026

Apple and Google Face RICO Lawsuit Over Sweepstake Casino Apps

Apple and Google are facing a federal class action lawsuit under the Racketeer Influenced and Corrupt Organisations (RICO) Act, accused of facilitating illegal gambling through sweepstakes casino applications...

UK Watchdog Scrutinises Brazil’s New Measures on Online Gambling Adverts
Policy UpdatesFeb 24, 2026

UK Watchdog Scrutinises Brazil’s New Measures on Online Gambling Adverts

Brazil’s Federal Public Ministry has started looking into problems with adverts for online gambling and sports betting on YouTube. This investigation is happening because more people worldwide are...

YouTube Cracks Down on Gambling Content Amid Global Regulatory Pressure
Policy UpdatesFeb 24, 2026

YouTube Cracks Down on Gambling Content Amid Global Regulatory Pressure

YouTube has tightened its policies on gambling-related content, reinforcing its guidelines to prevent the promotion of unlicensed betting sites. As of March 19, 2025, creators are prohibited from...

European iGaming Regulations in 2025: What Operators Need to Know
Policy UpdatesFeb 23, 2026

European iGaming Regulations in 2025: What Operators Need to Know

The European iGaming industry is facing major regulatory changes in 2025 , with stricter rules on player protection, advertising, and responsible gambling. As authorities push for more unified...

YouTube Tightens Gambling Content Policies, Aims to Protect Younger Viewers
Policy UpdatesFeb 23, 2026

YouTube Tightens Gambling Content Policies, Aims to Protect Younger Viewers

YouTube is ramping up its efforts to curb the spread of unregulated gambling content on its platform. It reflects its growing awareness of its responsibility in protecting vulnerable...

Google Updates Gambling Advert Policies for 2025
Policy UpdatesFeb 23, 2026

Google Updates Gambling Advert Policies for 2025

Google has announced new rules for gambling advertisements, set to take effect on 14 April 2025. The updated policy aims to bring clearer guidelines, stronger compliance measures, and...

Google’s New Gambling Policy Updates to Transform Online Advertising
Policy UpdatesFeb 23, 2026

Google’s New Gambling Policy Updates to Transform Online Advertising

Starting April 14, Google will roll out a significant update to its advertising policies that will have a major impact on the gambling industry, especially for social casino...

Tightening Gambling Advertising Policies as Debate Grows in the UK
Policy UpdatesFeb 23, 2026

Tightening Gambling Advertising Policies as Debate Grows in the UK

In recent years, the conversation surrounding Google Ads gambling policy updates has grown louder, with a sharp focus on the ethical concerns and potential harm these adverts may...

Google Revamps Advertising Policy for Real-Money Games Internationally
Policy UpdatesFeb 23, 2026

Google Revamps Advertising Policy for Real-Money Games Internationally

In a bid to enhance user safety and compliance, Google has announced significant Google Ads gambling policy updates that will affect advertisers promoting real-money games outside of India...

Australian Senator Calls for Investigation Into Gambling Advert's Influence
Policy UpdatesFeb 23, 2026

Australian Senator Calls for Investigation Into Gambling Advert's Influence

Independent Australian senator David Pocock has called for an inquiry into the gambling industry’s influence on government policy, particularly regarding online gambling reform. His move comes as pressure...

Google’s Updated Gambling and Games Ad Policy
Policy UpdatesFeb 23, 2026

Google’s Updated Gambling and Games Ad Policy

Starting April 14, 2025, Google will introduce stricter advertising rules for gambling and gaming platforms. The revised policy clearly defines gambling-promoting content as any material that facilitates gambling...

Ladbrokes Ad on Baby Monitor App Sparks Controversy Over Google Ads Gambling Policy Updates
Policy UpdatesFeb 23, 2026

Ladbrokes Ad on Baby Monitor App Sparks Controversy Over Google Ads Gambling Policy Updates

There's growing concern over gambling adverts after one for Ladbrokes showed up on a baby monitor app. The app, called YCC365 Plus, is usually used for home security...

Belgium's New Gambling Sponsorship Bans: How Google's Ad Policies Are Shaping the Future
Policy UpdatesFeb 23, 2026

Belgium's New Gambling Sponsorship Bans: How Google's Ad Policies Are Shaping the Future

Efforts to control gambling adverts in sport are bringing challenges and new ideas from those involved. Recent restrictions by regulatory bodies are changing how sponsorships work, especially in...

Charities Face New Challenges on Google Ads
Policy UpdatesFeb 23, 2026

Charities Face New Challenges on Google Ads

Google’s July 2023 trade mark policy update has made digital advertising more challenging for nonprofits. The new rules allow advertisers to use third-party trade marks in their ads...

Navigating Gambling Reforms: Competition and Regulation in the Netherlands for 2025
Policy UpdatesFeb 23, 2026

Navigating Gambling Reforms: Competition and Regulation in the Netherlands for 2025

In March 2025, the Dutch government will unveil a revamped gaming policy that addresses industry problems. The update, led by Minister Teun Struycken, addresses MP Michiel van Nispen's...

Google's New Gambling Policy: Balancing Stricter Rules with Expanded Opportunities
Policy UpdatesFeb 23, 2026

Google's New Gambling Policy: Balancing Stricter Rules with Expanded Opportunities

Online gambling in Brazil is booming, offering economic benefits but also raising concerns about addiction and financial instability. Did you know that 86% of gamblers in Brazil struggle...

Regulatory Gaps in Gambling Adverts: Meta and Google’s Challenge
Policy UpdatesFeb 23, 2026

Regulatory Gaps in Gambling Adverts: Meta and Google’s Challenge

Concerns have been raised over the impact of the rapid rise in the usage of sophisticated artificial intelligence techniques, such as deepfakes, to produce incredibly realistic online betting...

Australia's Push for Gambling Reform in 2025: Affects Google Advertisements
Policy UpdatesFeb 23, 2026

Australia's Push for Gambling Reform in 2025: Affects Google Advertisements

A resolute group of proponents of gambling reform is preparing to address problem gambling, one of Australia's most urgent problems, as the year comes to an end. The...

Google Faces CCI Probe Over Real-Money Gaming (RMG) Restrictions and Market Dominance
Policy UpdatesFeb 23, 2026

Google Faces CCI Probe Over Real-Money Gaming (RMG) Restrictions and Market Dominance

The Competition Commission of India (CCI) is investigating Google for alleged anti-competitive practices following a complaint by WinZO, an Indian online gaming platform. WinZO accuses Google of unfairly...

Google and Apple Face Lawsuit for Alleged Role in Illegal Gambling Distribution
Policy UpdatesFeb 23, 2026

Google and Apple Face Lawsuit for Alleged Role in Illegal Gambling Distribution

A new lawsuit has been filed against tech giants Google and Apple, alleging their involvement in the distribution of illegal gambling software across New Jersey and other states...