Policy Updates

Policy, licensing, and platform updates affecting iGaming paid acquisition. See what changed, which GEOs and operators are impacted, and what to do next to stay compliant.

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Google’s Updated Gambling and Games Ad Policy
Policy Updates•Feb 23, 2026

Google’s Updated Gambling and Games Ad Policy

Starting April 14, 2025, Google will introduce stricter advertising rules for gambling and gaming platforms. The revised policy clearly defines gambling-promoting content as any material that facilitates gambling...

YouTube Cracks Down on Gambling Content Amid Global Regulatory Pressure
Policy Updates•Feb 24, 2026

YouTube Cracks Down on Gambling Content Amid Global Regulatory Pressure

YouTube has tightened its policies on gambling-related content, reinforcing its guidelines to prevent the promotion of unlicensed betting sites. As of March 19, 2025, creators are prohibited from...

Stricter Marketing Rules Hit iGaming Affiliates Across Big Markets
Policy Updates•Feb 25, 2026

Stricter Marketing Rules Hit iGaming Affiliates Across Big Markets

The UK Gambling Commission has issued tighter affiliate marketing rules to improve transparency and protect consumers. Affiliates promoting iGaming offers must now clearly disclose all bonus terms, especially...

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UK Advertising Regulator Rules Against Betway Over Chelsea FC YouTube Ad
Policy Updates•Feb 26, 2026

UK Advertising Regulator Rules Against Betway Over Chelsea FC YouTube Ad

The Advertising Standards Authority (ASA), UK's independent advertising regulator, has upheld a complaint against Betway Ltd after a YouTube pre-roll advertisement featuring Chelsea FC supporters was found to...

Google Opens TV Masthead to Sports Betting in UK, Brazil
Policy Updates•Feb 26, 2026

Google Opens TV Masthead to Sports Betting in UK, Brazil

Google will allow sports betting and Daily Fantasy Sports promotions on the Google TV Masthead in the United Kingdom and Brazil starting November 13, 2025, expanding access to...

Social Plus Rebrand Tests Sweepstakes Casinos Under Pressure
Policy Updates•Feb 26, 2026

Social Plus Rebrand Tests Sweepstakes Casinos Under Pressure

A new trade group for social casino-style operators is trying to reframe the sweepstakes model just as regulators and major tech platforms escalate their scrutiny of online gambling...

Google Hit with €750,000 Fine Over Gambling Ads on YouTube
Policy Updates•Feb 26, 2026

Google Hit with €750,000 Fine Over Gambling Ads on YouTube

Italy’s communications authority, AGCOM, has fined Google €750,000 (around IDR 11.4 billion) for allowing gambling-related content to appear on YouTube in breach of the country’s strict advertising rules...

YouTube’s Stricter Gambling Policy Disrupts Poker and Betting Creators
Policy Updates•Feb 26, 2026

YouTube’s Stricter Gambling Policy Disrupts Poker and Betting Creators

YouTube's stricter gambling policy, aimed at protecting younger audiences, has disrupted poker and betting creators by removing ads, limiting visibility, and imposing age restrictions...

Gambling Operators Face Major Losses as Digital Platforms Tighten Ad Restrictions
Policy Updates•Feb 26, 2026

Gambling Operators Face Major Losses as Digital Platforms Tighten Ad Restrictions

The global gambling industry is experiencing substantial setbacks as leading digital platforms implement stringent advertising restrictions . Google, Meta, and TikTok have all enforced zero-tolerance policies, collectively reducing...

Google Introduces Stricter Rules for Gambling Ads on YouTube
Policy Updates•Feb 26, 2026

Google Introduces Stricter Rules for Gambling Ads on YouTube

Google has updated its policies for YouTube, introducing stricter requirements for gambling-related promotions. From now on, operators wishing to feature on the platform must obtain Google certification before...

Google Unveils Updated Gambling Ad Policy in Missouri
Policy Updates•Feb 26, 2026

Google Unveils Updated Gambling Ad Policy in Missouri

In a deliberate alignment with Missouri’s pending legalization of sports betting, Google has enacted a policy update permitting advertisements from certified, state-licensed sports betting operators, effective August 15...

Brazil Ordered Meta 48 Hours to Remove Unauthorised Gambling Ads
Policy Updates•Feb 26, 2026

Brazil Ordered Meta 48 Hours to Remove Unauthorised Gambling Ads

Brazil’s Attorney General’s Office (AGU) gave Meta a 48-hour deadline to remove advertisements promoting unauthorised online gambling platforms . The directive came after authorities identified hundreds of active...

Google Clears Gambling Ads in Cameroon and Namibia Starting August 19
Policy Updates•Feb 25, 2026

Google Clears Gambling Ads in Cameroon and Namibia Starting August 19

Google has confirmed that gambling advertisements will be permitted in Cameroon and Namibia starting August 19, 2025. This decision is part of a broader update to Google’s advertising...

Meta and Google Summoned by ED in Intensifying Online Gambling Probe
Policy Updates•Feb 25, 2026

Meta and Google Summoned by ED in Intensifying Online Gambling Probe

The Enforcement Directorate (ED) has called senior officials from Meta and Google to meet on July 21. This is part of an inquiry into money laundering connected to...

Google Ads Gambling Policy Update Reshapes iGaming Marketing
Policy Updates•Feb 25, 2026

Google Ads Gambling Policy Update Reshapes iGaming Marketing

The rapid growth of the iGaming industry, particularly in sectors like Google Ads online gambling and casino PPC, has pushed regulators and platforms to enforce stricter advertising standards...

Google Approves Licensed Gambling Apps for Brazil Play Store
Policy Updates•Feb 25, 2026

Google Approves Licensed Gambling Apps for Brazil Play Store

Since June 18, 2025, Google has allowed licensed gambling and fantasy sports apps on the Play Store in Brazil. This marked a major shift for the digital gambling...

Tech Giants Under Fire: Google and Meta Face Heat Over Gambling Ads Policy Violations
Policy Updates•Feb 25, 2026

Tech Giants Under Fire: Google and Meta Face Heat Over Gambling Ads Policy Violations

Google and Meta have found themselves in the Enforcement Directorate’s crosshairs following allegations of promoting illegal betting apps through digital ad placements. With Google appearing for the scheduled...

Google Playstore Faces Legal Pushback From WinZo Over Ad and Content Policies
Policy Updates•Feb 25, 2026

Google Playstore Faces Legal Pushback From WinZo Over Ad and Content Policies

WinZO, a popular Indian gaming platform, is taking legal action against Google. The company says Google’s Playstore policy is unfair, as it only allows Daily Fantasy Sports (DFS)...

Google Expands Into Ukraine with a Locked-Down Gambling Policy
Policy Updates•Feb 25, 2026

Google Expands Into Ukraine with a Locked-Down Gambling Policy

The timer is set, the table’s cleared, and Ukraine is ready for the next round. On July 14, 2025, Google will officially allow gambling PPC ads in Ukraine...

Google AdX Faces Scrutiny Amid Surge in Illegal Gambling Ads
Policy Updates•Feb 25, 2026

Google AdX Faces Scrutiny Amid Surge in Illegal Gambling Ads

For all the promises of AI-driven ad systems and automated compliance, illegal betting ads still slip through the cracks—particularly on Google’s advertising exchange, AdX. Despite government clampdowns, unauthorized...

New Brazil Law Targets Online Gambling and Unlicensed Ads with Raised Taxes
Policy Updates•Feb 25, 2026

New Brazil Law Targets Online Gambling and Unlicensed Ads with Raised Taxes

Brazil enacts new amendments to Law No. 14,790, criminalizing the promotion of unlicensed gambling through digital platforms, in response to the rise of unauthorized online betting...

Illegal Online Casinos Thrive in India Through Google Search
Policy Updates•Feb 25, 2026

Illegal Online Casinos Thrive in India Through Google Search

Google controls more than 97% of the search engine market in India. This makes it the main way people find websites, including those tied to illegal gambling. Even...

The Netherlands Tightens Rules on Gambling Sponsorships and Player Protection
Policy Updates•Feb 25, 2026

The Netherlands Tightens Rules on Gambling Sponsorships and Player Protection

The Dutch gambling regulator, Kansspelautoriteit (KSA), is pushing ahead with its complete ban on sports sponsorships from gambling companies. While the ban technically began in July 2023, existing...

Google Rolls Out Major Changes to Gambling Ad Policy in 2025
Policy Updates•Feb 25, 2026

Google Rolls Out Major Changes to Gambling Ad Policy in 2025

Google’s updated its Gambling and Casino Games advertising policy and is now officially in place. The changes bring tighter rules, clearer definitions, and stronger enforcement across global markets...

Stricter Marketing Rules Hit iGaming Affiliates Across Big Markets
Policy Updates•Feb 25, 2026

Stricter Marketing Rules Hit iGaming Affiliates Across Big Markets

The UK Gambling Commission has issued tighter affiliate marketing rules to improve transparency and protect consumers. Affiliates promoting iGaming offers must now clearly disclose all bonus terms, especially...

Europe Tightens Grip on Online Gambling as Market Reaches New Heights
Policy Updates•Feb 24, 2026

Europe Tightens Grip on Online Gambling as Market Reaches New Heights

Europe’s online gambling market has spiked in recent years. In doing so, many countries have passed laws to legalise sports betting, online casinos, and other gambling activities. This...

Gambling Ad Regulations Intensify: Kenya's Ban Could Influence Google
Policy Updates•Feb 24, 2026

Gambling Ad Regulations Intensify: Kenya's Ban Could Influence Google

In a bold move to tackle the growing crisis of gambling addiction, the Kenyan government have imposed a sweeping 30-day ban on all gambling advertisements across media platforms...

New Zealand to Allow Online Casino Adverts, Foreign Companies Expected to Dominate
Policy Updates•Feb 24, 2026

New Zealand to Allow Online Casino Adverts, Foreign Companies Expected to Dominate

The New Zealand government have decided to auction 15 online casino gambling licences, allowing operators to legally advertise their services. Internal Affairs Minister Brooke van Velden explained that...

Netherlands Considers Tougher Google Adverts Gambling Regulations Amid Ongoing Challenges
Policy Updates•Feb 24, 2026

Netherlands Considers Tougher Google Adverts Gambling Regulations Amid Ongoing Challenges

Dutch lawmakers are urging Google to take stronger action against unlicensed gambling adverts that continue to target users in the Netherlands. Despite existing regulations from the Kansspelautoriteit (KSA)...

Germany and Google Target Cloaked Ads in Crackdown on Illegal Gambling
Policy Updates•Feb 24, 2026

Germany and Google Target Cloaked Ads in Crackdown on Illegal Gambling

Ronald Benter, CEO of the Joint Gambling Authority of the Federal States (GGL), recently acknowledged the need for enhanced measures to curb unlicensed gambling advertising during a Berlin...

Google Cracks Down on Malicious Adverts: 5.1 Billion Removed, 39 Million Accounts Suspended
Policy Updates•Feb 24, 2026

Google Cracks Down on Malicious Adverts: 5.1 Billion Removed, 39 Million Accounts Suspended

Google’s Ad Safety Report reveals an aggressive crackdown on fraudulent ads, underscoring the tech giant’s commitment to creating a safer online environment. A combination of artificial intelligence and...

New Gambling Advert Rules and Google Policy Changes Pressure Evoke’s UK Business
Policy Updates•Feb 24, 2026

New Gambling Advert Rules and Google Policy Changes Pressure Evoke’s UK Business

Stricter rules around gambling advertising and player verification are beginning to reshape the betting industry in Britain. Changes like Google Adverts gambling restrictions new policies, and the online...

Google Blocked Billions of Gambling Adverts Last Year as Online Regulations Continue to Tighten
Policy Updates•Feb 24, 2026

Google Blocked Billions of Gambling Adverts Last Year as Online Regulations Continue to Tighten

Besides Google, other major platforms are placing gambling promotions under heavier scrutiny. The pressure to clean up digital ad spaces has grown steadily, especially in the UK...