Policy Updates
Policy, licensing, and platform updates affecting iGaming paid acquisition. See what changed, which GEOs and operators are impacted, and what to do next to stay compliant.
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New here? Start with the 3 guides below, then browse the latest Policy Updates updates.
Google’s Updated Gambling and Games Ad Policy
Starting April 14, 2025, Google will introduce stricter advertising rules for gambling and gaming platforms. The revised policy clearly defines gambling-promoting content as any material that facilitates gambling...
YouTube Cracks Down on Gambling Content Amid Global Regulatory Pressure
YouTube has tightened its policies on gambling-related content, reinforcing its guidelines to prevent the promotion of unlicensed betting sites. As of March 19, 2025, creators are prohibited from...
Stricter Marketing Rules Hit iGaming Affiliates Across Big Markets
The UK Gambling Commission has issued tighter affiliate marketing rules to improve transparency and protect consumers. Affiliates promoting iGaming offers must now clearly disclose all bonus terms, especially...
New updates
Fresh Policy Updates coverage — updated weekly.
Polymarket Faces Scrutiny for Election Betting Adverts in US
Despite a federal ban on Americans using the platform for election betting, Polymarket has been actively promoting its services via social media influencers. The crypto-forecasting website has been...
Google Updates Advertising Policy for Social Casinos
Google is loosening its restrictions on online social casino advertising, marking a significant shift in its advertising policies. Starting December 4th, social casino mobile applications will no longer...