Author: PPCJuice
Insights, updates, and field notes from PPCJuice. Covering program intel, policy shifts, tool breakdowns, and growth playbooks to lift ROI across your GEOs.
New updates
Fresh posts across Policy Updates, iGaming PPC Agency, iGaming PPC Malta, Google Ads for Casinos, and Sportsbook PPC Acquisition - updated weekly.

Google Unveils Updated Gambling Ad Policy in Missouri
In a deliberate alignment with Missouri’s pending legalization of sports betting, Google has enacted a policy update permitting advertisements from certified, state-licensed sports betting operators, effective August 15...

Brazil Ordered Meta 48 Hours to Remove Unauthorised Gambling Ads
Brazil’s Attorney General’s Office (AGU) gave Meta a 48-hour deadline to remove advertisements promoting unauthorised online gambling platforms . The directive came after authorities identified hundreds of active...

PPC Malta Surge: Agencies Report Growth as Paid Ad Use Is High
Malta is no longer experimenting with paid advertising. It is using it at scale. According to Eurostat, 60.4% of Maltese enterprises invested in paid internet advertising in 2024...

How an iGaming PPC Agency Can Cut CPA Without Wasting Spend
The global iGaming industry is expanding fast, but growth is no longer cheap. Across regulated markets , operators are watching acquisition costs climb faster than forecasts, turning "scale"...

Google Clears Gambling Ads in Cameroon and Namibia Starting August 19
Google has confirmed that gambling advertisements will be permitted in Cameroon and Namibia starting August 19, 2025. This decision is part of a broader update to Google’s advertising...

Meta and Google Summoned by ED in Intensifying Online Gambling Probe
The Enforcement Directorate (ED) has called senior officials from Meta and Google to meet on July 21. This is part of an inquiry into money laundering connected to...

Google Ads Gambling Policy Update Reshapes iGaming Marketing
The rapid growth of the iGaming industry, particularly in sectors like Google Ads online gambling and casino PPC, has pushed regulators and platforms to enforce stricter advertising standards...

Google Approves Licensed Gambling Apps for Brazil Play Store
Since June 18, 2025, Google has allowed licensed gambling and fantasy sports apps on the Play Store in Brazil. This marked a major shift for the digital gambling...

Tech Giants Under Fire: Google and Meta Face Heat Over Gambling Ads Policy Violations
Google and Meta have found themselves in the Enforcement Directorate’s crosshairs following allegations of promoting illegal betting apps through digital ad placements. With Google appearing for the scheduled...

Google Playstore Faces Legal Pushback From WinZo Over Ad and Content Policies
WinZO, a popular Indian gaming platform, is taking legal action against Google. The company says Google’s Playstore policy is unfair, as it only allows Daily Fantasy Sports (DFS)...

Google Expands Into Ukraine with a Locked-Down Gambling Policy
The timer is set, the table’s cleared, and Ukraine is ready for the next round. On July 14, 2025, Google will officially allow gambling PPC ads in Ukraine...

Google AdX Faces Scrutiny Amid Surge in Illegal Gambling Ads
For all the promises of AI-driven ad systems and automated compliance, illegal betting ads still slip through the cracks—particularly on Google’s advertising exchange, AdX. Despite government clampdowns, unauthorized...

New Brazil Law Targets Online Gambling and Unlicensed Ads with Raised Taxes
Brazil enacts new amendments to Law No. 14,790, criminalizing the promotion of unlicensed gambling through digital platforms, in response to the rise of unauthorized online betting...

Illegal Online Casinos Thrive in India Through Google Search
Google controls more than 97% of the search engine market in India. This makes it the main way people find websites, including those tied to illegal gambling. Even...

The Netherlands Tightens Rules on Gambling Sponsorships and Player Protection
The Dutch gambling regulator, Kansspelautoriteit (KSA), is pushing ahead with its complete ban on sports sponsorships from gambling companies. While the ban technically began in July 2023, existing...

Google Rolls Out Major Changes to Gambling Ad Policy in 2025
Google’s updated its Gambling and Casino Games advertising policy and is now officially in place. The changes bring tighter rules, clearer definitions, and stronger enforcement across global markets...

Stricter Marketing Rules Hit iGaming Affiliates Across Big Markets
The UK Gambling Commission has issued tighter affiliate marketing rules to improve transparency and protect consumers. Affiliates promoting iGaming offers must now clearly disclose all bonus terms, especially...

Europe Tightens Grip on Online Gambling as Market Reaches New Heights
Europe’s online gambling market has spiked in recent years. In doing so, many countries have passed laws to legalise sports betting, online casinos, and other gambling activities. This...

Gambling Ad Regulations Intensify: Kenya's Ban Could Influence Google
In a bold move to tackle the growing crisis of gambling addiction, the Kenyan government have imposed a sweeping 30-day ban on all gambling advertisements across media platforms...

New Zealand to Allow Online Casino Adverts, Foreign Companies Expected to Dominate
The New Zealand government have decided to auction 15 online casino gambling licences, allowing operators to legally advertise their services. Internal Affairs Minister Brooke van Velden explained that...

Netherlands Considers Tougher Google Adverts Gambling Regulations Amid Ongoing Challenges
Dutch lawmakers are urging Google to take stronger action against unlicensed gambling adverts that continue to target users in the Netherlands. Despite existing regulations from the Kansspelautoriteit (KSA)...

Germany and Google Target Cloaked Ads in Crackdown on Illegal Gambling
Ronald Benter, CEO of the Joint Gambling Authority of the Federal States (GGL), recently acknowledged the need for enhanced measures to curb unlicensed gambling advertising during a Berlin...

Google Cracks Down on Malicious Adverts: 5.1 Billion Removed, 39 Million Accounts Suspended
Google’s Ad Safety Report reveals an aggressive crackdown on fraudulent ads, underscoring the tech giant’s commitment to creating a safer online environment. A combination of artificial intelligence and...

New Gambling Advert Rules and Google Policy Changes Pressure Evoke’s UK Business
Stricter rules around gambling advertising and player verification are beginning to reshape the betting industry in Britain. Changes like Google Adverts gambling restrictions new policies, and the online...

Google Blocked Billions of Gambling Adverts Last Year as Online Regulations Continue to Tighten
Besides Google, other major platforms are placing gambling promotions under heavier scrutiny. The pressure to clean up digital ad spaces has grown steadily, especially in the UK...

YouTube Crackdown Forces Gambling Affiliates to Rethink Strategy
YouTube’s stricter gambling content rules are beginning to reshape how iGaming affiliates operate on the platform. The policy changes, introduced on 19 March, are part of a wider...

Gambling Crackdown Aligns with Google’s Stricter Advert Rules Ahead of April's Rule Update
The UK is stepping up its crackdown on gambling-related harm through new regulations, tougher ad standards, and a shift toward government-led oversight. At the same time, Google is...

New Google Ads Gambling Compliance News Targets Social Media Influencers
The push to regulate gambling advertising has reached new heights. Authorities have stepped up efforts to tackle social media influencers who promote offshore online casinos. This crackdown, led...

Apple and Google Face RICO Lawsuit Over Sweepstake Casino Apps
Apple and Google are facing a federal class action lawsuit under the Racketeer Influenced and Corrupt Organisations (RICO) Act, accused of facilitating illegal gambling through sweepstakes casino applications...

UK Watchdog Scrutinises Brazil’s New Measures on Online Gambling Adverts
Brazil’s Federal Public Ministry has started looking into problems with adverts for online gambling and sports betting on YouTube. This investigation is happening because more people worldwide are...
