Author: PPCJuice

Insights, updates, and field notes from PPCJuice. Covering program intel, policy shifts, tool breakdowns, and growth playbooks to lift ROI across your GEOs.

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Fresh posts across Policy Updates, iGaming PPC Agency, PPC Malta for iGaming, Google Ads for Casinos, and Sportsbook PPC Acquisition - updated weekly.

European iGaming Regulations in 2025: What Operators Need to Know
Policy UpdateFeb 23, 2026

European iGaming Regulations in 2025: What Operators Need to Know

European iGaming operators face stricter regulations in 2025, focusing on advertising policies and player protection.

YouTube Tightens Gambling Content Policies, Aims to Protect Younger Viewers
Policy UpdateFeb 23, 2026

YouTube Tightens Gambling Content Policies, Aims to Protect Younger Viewers

YouTube is implementing stricter policies to curb unregulated gambling content, focusing on protecting younger viewers from misleading or exploitative promotions.

Google Updates Gambling Advert Policies for 2025
Policy UpdateFeb 23, 2026

Google Updates Gambling Advert Policies for 2025

The UK Gambling Commission has tightened regulations, causing some players to turn to overseas casinos.

Google’s New Gambling Policy Updates to Transform Online Advertising
Policy UpdateFeb 23, 2026

Google’s New Gambling Policy Updates to Transform Online Advertising

Google enforces stricter gambling ad policies, affecting social casino and skill-based games.

Tightening Gambling Advertising Policies as Debate Grows in the UK
Policy UpdateFeb 23, 2026

Tightening Gambling Advertising Policies as Debate Grows in the UK

The UK is implementing stricter regulations on gambling advertisements in response to public concerns.

Google Revamps Advertising Policy for Real-Money Games Internationally
Policy UpdateFeb 23, 2026

Google Revamps Advertising Policy for Real-Money Games Internationally

Google tightens advertising rules for real-money games globally, enhancing user safety.

Australian Senator Calls for Investigation Into Gambling Advert's Influence
Policy UpdateFeb 23, 2026

Australian Senator Calls for Investigation Into Gambling Advert's Influence

David Pocock calls for an enquiry into the gambling industry’s influence on government policy.

Google’s Updated Gambling and Games Ad Policy
Policy UpdateFeb 23, 2026

Google’s Updated Gambling and Games Ad Policy

Google updates its gambling ad policy with stricter rules effective April 14, 2025.

Ladbrokes Ad on Baby Monitor App Sparks Controversy Over Google Ads Gambling Policy Updates
Policy UpdateFeb 23, 2026

Ladbrokes Ad on Baby Monitor App Sparks Controversy Over Google Ads Gambling Policy Updates

Parents alarmed after gambling adverts appeared on baby monitor app, calling for stricter ad regulations.

Belgium's New Gambling Sponsorship Bans: How Google's Ad Policies Are Shaping the Future
Policy UpdateFeb 23, 2026

Belgium's New Gambling Sponsorship Bans: How Google's Ad Policies Are Shaping the Future

Recent gambling sponsorship bans in Belgium, influenced by Google's ad policies, are reshaping financial dynamics in sports.

Charities Face New Challenges on Google Ads
Policy UpdateFeb 23, 2026

Charities Face New Challenges on Google Ads

The July 2023 update to Google's trade mark policy complicates digital advertising for non-profits by allowing third-party trade marks in adverts.

Navigating Gambling Reforms: Competition and Regulation in the Netherlands for 2025
Policy UpdateFeb 23, 2026

Navigating Gambling Reforms: Competition and Regulation in the Netherlands for 2025

In March 2025, the Netherlands will unveil a new gaming policy aimed at balancing competition between online and land-based gambling sectors.

Google's New Gambling Policy: Balancing Stricter Rules with Expanded Opportunities
Policy UpdateFeb 23, 2026

Google's New Gambling Policy: Balancing Stricter Rules with Expanded Opportunities

With Brazil's online gambling industry flourishing, Google updates its gambling policy to address addiction risks whilst promoting economic growth.

Regulatory Gaps in Gambling Adverts: Meta and Google’s Challenge
Policy UpdateFeb 23, 2026

Regulatory Gaps in Gambling Adverts: Meta and Google’s Challenge

The surge in AI-generated gambling ads on social media, particularly in Bangladesh, prompts urgent regulatory discussions.

Australia's Push for Gambling Reform in 2025: Affects Google Advertisements
Policy UpdateFeb 23, 2026

Australia's Push for Gambling Reform in 2025: Affects Google Advertisements

A strong movement for gambling reform in Australia is set for 2025, focusing on the impact of gaming and Google advertisements.

Google Faces CCI Probe Over Real-Money Gaming (RMG) Restrictions and Market Dominance
Policy UpdateFeb 23, 2026

Google Faces CCI Probe Over Real-Money Gaming (RMG) Restrictions and Market Dominance

Google is under investigation by the CCI for allegedly restricting real-money gaming apps on its Play Store.

Google and Apple Face Lawsuit for Alleged Role in Illegal Gambling Distribution
Policy UpdateFeb 23, 2026

Google and Apple Face Lawsuit for Alleged Role in Illegal Gambling Distribution

A new lawsuit accuses Google and Apple of facilitating illegal gambling by hosting casino and sweepstakes apps.

Lifting the Ban: Google’s Green Light for Social Casino Advertisements
Policy UpdateFeb 23, 2026

Lifting the Ban: Google’s Green Light for Social Casino Advertisements

The lifting of the ban on social casino advertisements by Google is set to transform the online gaming landscape and enhance targeted marketing opportunities.

Australia's Gambling Ad Reform Faces 2025 Delays
Policy UpdateFeb 23, 2026

Australia's Gambling Ad Reform Faces 2025 Delays

The Australian government has postponed its gambling advert regulation revisions to 2025, citing Senate challenges and community worries.

Indonesia's Crackdown on Online Gambling and Its Effects on Google Ads
Policy UpdateFeb 23, 2026

Indonesia's Crackdown on Online Gambling and Its Effects on Google Ads

The Indonesian government, led by Minister Meutya Viada Hafid, is committed to eradicating online gambling, impacting Google Ads through the removal of illegal content.

Caerphilly Council’s New Gambling Policies: Impact on Online and Offline Advertising
Policy UpdateFeb 23, 2026

Caerphilly Council’s New Gambling Policies: Impact on Online and Offline Advertising

Caerphilly Council has proposed new gambling regulations aimed at enhancing child protection and responsible gambling.

Google Ads Policy Dependent on Local Regulations: UK Gambling Regulation Needs to Step Up
Policy UpdateFeb 23, 2026

Google Ads Policy Dependent on Local Regulations: UK Gambling Regulation Needs to Step Up

A report highlights the UK’s gambling advertising laws as insufficient compared to Europe, urging for stricter regulations.

Germany Sees Sharp Drop in Illegal Gambling Adverts on Google After Stricter Enforcement
Policy UpdateFeb 23, 2026

Germany Sees Sharp Drop in Illegal Gambling Adverts on Google After Stricter Enforcement

Following Google's updated gambling advertising policies, illegal gambling ads have sharply decreased in Germany, ensuring compliance with local regulations.

New Gambling Ad Restrictions Coming to Lithuania in 2025
Policy UpdateFeb 23, 2026

New Gambling Ad Restrictions Coming to Lithuania in 2025

In 2025, Lithuania will enforce a ban on gambling advertisements, with some exceptions for sports events.

Polymarket Faces Scrutiny for Election Betting Adverts in US
Policy UpdateFeb 23, 2026

Polymarket Faces Scrutiny for Election Betting Adverts in US

Polymarket is facing criticism for promoting election betting ads in the US despite a federal ban on such activities.

Google Updates Advertising Policy for Social Casinos
Policy UpdateFeb 23, 2026

Google Updates Advertising Policy for Social Casinos

Starting December 4th, Google will no longer classify social casino apps as 'sensitive wagering,' giving operators more advertising freedom.